The Mind Behind
the Methodology
Gary J. Nix

Ever since the beginning of his three decades in marketing, our founder recognized that too many brands are treated as nouns—products to sell—rather than verbs that create and fulfill promises. This insight is what sparked the development of Brandarchy that later to manifested into a consultancy in 2014.

While working with Fortune 500 clients including MasterCard, Nike, and Coca-Cola, he identified another critical gap at scale: the fact that too often business marketing ignores or doesn’t give enough credence to the cultural dynamics that determine long-term brand success. The frameworks that we’ve built here emerged from our collective experiences observing and studying these patterns and consumer behavior across all industries and business outcomes.

Our work has contributed to trillions in gross dollar volume growth and billions million in net revenue increases for our clients. These results came were the result of applying our brand-first methodologies and cultural intelligence to our strategic services.

Named 2020 Innovator by the Advertising Club of New York and having been featured in magazines such as AdWeek, Forbes, and Entrepreneur, our founder refined these methodologies through his Fortune 500 experience and teaching at FIT, Baruch College, and NYC College of Technology.